Mark
PPC for SEO is dedicated to helping SEO professionals use paid search data to validate strategy, test assumptions, and drive faster, more predictable organic growth — eliminating guesswork and six-month feedback loops from the SEO process.
To become the definitive training resource for SEO professionals who want the competitive advantage of real paid search data — known for practical, results-driven methodology and measurable outcomes for every student who completes the programme.
PPC for SEO teaches SEO professionals to use paid search as a testing engine, not a separate discipline. Run a two-week PPC campaign and know which keywords convert, which messages resonate, and which pages need work — before investing months of organic effort. Every insight you gain from paid data makes your SEO sharper, faster, and more defensible to clients. Stop waiting six months to find out if your strategy works.
Every recommendation is grounded in real campaign data, not assumptions or hunches.
No fluff, no vanity frameworks. Every module is built to produce an action you can take today.
PPC collapses the SEO feedback loop from months to days. Time is a competitive advantage.
Real campaign examples, real numbers, and honest assessments of what works and what doesn't.
PPC is always a means to an end. The end is stronger, more confident organic search strategy.
Algorithms change, platforms evolve. The methodology is built to adapt alongside the industry.
Derek Booth has been working in search since 1998 — the same year Google launched. In the decades since, as both an SEO expert and PPC specialist, Derek developed a key insight that most in the industry overlook: organic search and paid search share the same audience, and the data from one should be driving the strategy of the other.
After speaking at international conferences including SEO Rockstars in Las Vegas and Dallas, and earning recognition as Best SEO Influencer at the 2017 SEO Intelligence Agency awards, Derek formalised his methodology into a structured training programme. The result was PPC for SEO — a platform built on the principle that a well-run two-week PPC test tells you more about your market than six months of organic observation.
Where most PPC training teaches SEO professionals to become ad managers, PPC for SEO teaches them to use paid search as a research and validation tool — then take those insights back to their organic campaigns. The programme operates under SDKH LLC and continues to evolve through live cohorts, community feedback, and Derek's active client work across UK and international accounts.
SEO professionals and digital marketers who understand organic search deeply but want to use paid search data as a validation and intelligence tool — without becoming full-time PPC managers or wasting budget on campaigns that don't feed back into strategy.
Business owners, in-house marketers, and agency account managers who are currently relying on organic SEO alone and want to compress their time-to-insight, demonstrate faster ROI to clients or stakeholders, and build a more data-backed content strategy.
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PPC for SEO — Core Methodology Course
The foundational programme showing SEO professionals how to plan, launch and interpret PPC campaigns built specifically for organic search insight. Covers keyword testing, message validation, and audience intent analysis via paid data.
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Fast-Track PPC Training
A structured course teaching the mechanics of Google Ads from setup to optimisation, built for SEO professionals who want campaign control and accuracy without deep PPC specialism. Covers Search, Display, DSA, and Performance Max.
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PPC Mastermind Community
A private community for SEO practitioners using PPC data to drive smarter organic growth. Includes monthly live strategy sessions, campaign reviews, peer feedback, and exclusive resources — hosted on Skool, available to course graduates only.
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PPC AI Software Tool
An AI-powered tool that helps SEOs run PPC the efficient way — discovering high-intent audiences, uncovering keyword opportunities, and generating landing page ideas with CTAs ready to drop straight into Google Ads Editor.
For partnership opportunities, media requests, speaker bookings for Derek Booth, or brand usage enquiries, please contact Derek. More information at ppcforseo.com.